A full rebranding of Candy Center- new brand colors, logo, poster, social media ads, and landing page. Candy Center is a Candy Store in the center of Petah Tikva, and is surrounded by schools, libraries and community centers, making it a hotspot for children living in the area. The main target audience is kids aged 3-13 .
Values:
• Happiness
• Variety
• Affordability
Vision:
'We aspire to be a place which puts a smile on everyone's place, and where every kid can find something new and unique that they wouldn't have been able to find in a run-of-the-mill minimarket.'
Message:
We are the main target for any candy lover, we are the destination- the center of the world of sweets.
The Brand Symbol
The main brand symbol is (as it is most commonly known) the destination icon we have all become accustomed to:
The Fonts
The Brand Colors
Bright magenta as the main color, secondary colors set to 50% opacity to resemble bubbles and chewing gum.
The Logo
